Aditya Mathur

UX design is also about psychology

As the digital landscape continues to evolve, the role of User Experience (UX) design has become increasingly vital. However, what often goes unnoticed is the profound relationship between UX design and the field of psychology. These two disciplines, when combined, hold the key to crafting intuitive, engaging, and user-centric experiences. At the heart of UX …

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Differentiation by UX, not function

As technology progresses, it is getting easier for companies to offer similar features and functionality through their software and applications. The core technologies that power programs are becoming more standardized and commoditized. This makes it difficult for businesses to differentiate themselves based solely on technical capabilities. Users now expect a high level of user experience …

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Don’t make the mistake of being a quiet UX specialist

UX designers often have to show others what they’ve found and what they think should be done. This means clear talking and visuals are really important. Here’s why: People remember pictures and words together more. UX presentations need to explain ideas simply while showing prototypes or examples. This brings designs to life for any audience. …

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Why offline research could never be replaced?

While remote research methods have increasingly become a popular option in this digital age, no online survey or virtual focus group can ever replace the insights gained from sitting down with users face-to-face. After decades of experience building successful companies across multiple industries, it has been found that the deepest understanding of human needs always …

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Don’t Forget About Debriefing

Debriefing is a crucial but often overlooked aspect of user experience (UX) research. While gathering insights from methods like usability tests, interviews, and diary studies is important, properly debriefing participants at the end is equally important. By taking just 10-15 minutes to debrief after a session, researchers gain several benefits. First, it provides closure for …

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