Katie Frayer

Usability Testing: How to Do It & Its Benefits for Business

UX studio experts share best practices on how to successfully do usability testing at different phases of the product design process. Why is usability testing important? It helps to understand how people interact with your product. What does “usable” mean? Steve Krug, the author of “Don’t Make Me Think,” summed it up:  “It means making sure …

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3 Useful Methods for Gathering Generative Research Insights

Generative research sometimes referred to as discovery or exploratory research, is defined as “a method of research that helps researchers develop a deeper understanding of users in order to find opportunities for solutions or innovation.” Contrary to evaluative research, which is about evaluating our design and our product by using usability testing methods, the goal of generative research is to generate …

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