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UX & UI Design

Why did Airbnb make Lottie open-source?

Animation has emerged as a powerful tool to captivate and engage users. From delightful micro-interactions to seamless transitions, well-crafted animations can elevate the overall user experience and leave a lasting impression. It’s no surprise, then, that companies are investing heavily in animating their digital products and services. One such company that has made a significant …

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UX design is also about psychology

As the digital landscape continues to evolve, the role of User Experience (UX) design has become increasingly vital. However, what often goes unnoticed is the profound relationship between UX design and the field of psychology. These two disciplines, when combined, hold the key to crafting intuitive, engaging, and user-centric experiences. At the heart of UX …

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Designing For VR

Designing user interfaces for emerging technologies like virtual and augmented reality headsets presents unique challenges compared to traditional desktop and mobile interfaces. VR/AR places the user in a fully immersive 3D environment surrounded on all sides, requiring interfaces optimized for new interaction methods and sensory perceptions. As designers create experiences for next-gen headsets like Apple …

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Why Great UX Designers Make Awesome Product Managers

Product managers have a big job of understanding customers, coming up with solutions, and deciding how to build a product. While programmers code it and designers make it look good, product managers bridge business goals, tech needs, and what people want. Experienced UX designers have a leg up on this compared to just business folks. …

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Differentiation by UX, not function

As technology progresses, it is getting easier for companies to offer similar features and functionality through their software and applications. The core technologies that power programs are becoming more standardized and commoditized. This makes it difficult for businesses to differentiate themselves based solely on technical capabilities. Users now expect a high level of user experience …

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Don’t make the mistake of being a quiet UX specialist

UX designers often have to show others what they’ve found and what they think should be done. This means clear talking and visuals are really important. Here’s why: People remember pictures and words together more. UX presentations need to explain ideas simply while showing prototypes or examples. This brings designs to life for any audience. …

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4 tips for making your microcopy impactful

Microcopy refers to the short snippets of text found throughout digital products and interfaces. These small words can have an outsized impact on user experience, for better or worse. Here are some tips for crafting microcopy that leaves an impact. Keep it concise and scannable Users don’t have time to read lengthy paragraphs when browsing …

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The inherent difficulty in making B2B personas

While personas can help design many products, making accurate ones for large business software can be challenging. These apps serve big companies with complex jobs, teams, and always-changing needs. It’s hard to sum up this complexity with just a few sample user profiles. People at work don’t always fit neatly into profiles – their daily …

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Why voice should never be your default input method

Voice assistants like Siri and Alexa have become ubiquitous, but relying solely on voice input for digital interfaces poses some significant usability issues. While voice can be useful as a supplement to other inputs, it should not be the only way to control a device or service. Lack of Accuracy Speech recognition technology has improved …

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