UX & UI Design

As digital products increase in scope and complexity, accompanying engineering organizations have ballooned dramatically. But user experience practitioners increasingly argue for discipline over scale. Strong evidence indicates that limiting team sizes to 6-8 cross-functional specialists each yields clear UX benefits. Small team dynamics foster stronger collaboration, which is essential for user-centric work. At companies like …

Small teams can indeed run circles around large teams Read More »

For decades, building digital products required meticulous coding skills that posed a significant barrier to all but technical experts. However, the nature of software design and creation has shifted dramatically in recent years towards greater accessibility and user-friendliness. Driven by the demand for efficiency and the ever-growing pervasiveness of technology, new visual interfaces and no-code …

WYSIWYG And The No-Code Movement Read More »

While the Indian e-commerce industry has grown tremendously over the past decade, fueled largely by aggressive discounting and marketing spending, the platforms have often lacked a strong user experience focus. Simple things like properly structured navigation, intuitive item searches, and smooth checkout flows were not prioritized. However, as the market matures, customer expectations are rising. …

UX Is The Next Big Thing For E-Commerce In India Read More »

As UX designers, our instinct is often to pack interfaces full of features in an effort to please users. But some of the most effective designs achieve success through a counterintuitive approach – limiting rather than expanding options. When users first interact with a new product, an overwhelming number of choices can confuse rather than …

The Power of Minimalism Read More »

As UX designers, we often deal with stakeholders from various technical and business backgrounds. It’s crucial to communicate our design thinking process and recommendations clearly to gain their support. Here are some key approaches: Communicate in Their Language Don’t assume stakeholders understand UX terminology. Explain concepts using their domain vocabulary. For example, instead of discussing …

Quick Guide For Getting Buy-Ins From Stakeholders Read More »

Heatmaps are an invaluable yet underutilized tool in a UX researcher’s toolkit. By capturing user interactions on a website or app, heatmaps reveal valuable insights into user behavior and areas for improvement. There are three main types of heatmaps: click heatmaps, scroll heatmaps, and mouse movement heatmaps. Click Heatmap A click heatmap is a visual …

Heatmap 101 For UX Researchers Read More »

As any UX researcher knows, capturing insightful findings from user research projects is just the beginning. To truly facilitate improved design and gain stakeholder buy-in, your work needs to be presented clearly and compellingly. However, far too often, user researchers overlook the importance of packaging their results accessibly. This is where powerful case studies come …

3 Ways To Make Case Studies That People Actually Reads Read More »

I’m just three days into my workweek in 2022, and working from home on a laptop — not because it’s unique to me, but because it’s the new reality for myself and 16% of Americans. Industry players both in tech and beyond have designed change into their systems, but we’re finding out that they haven’t designed …

Saying Goodbye To Deceptive Design Read More »

Have we lost something essential in our desire to build new, innovative, profitable, desirable products? Have we lost something essential in our desire to build new, innovative, profitable, desirable products? Have we forgotten to be kind? I’d like to explore how we might bring kindness back into our work as Product Designers in the next series …

Kinder Product Design & UX Read More »

Design is about facilitating interactions between systems, not creating artefacts Whenever designers design, they embed their designs within systems: they connect different elements together, forming a whole. User experience is a system; it’s a set of products and services working together to form a solution. Products and services have always been intertwined with one-another: a bad …

Facilitation vs Creation In UX Design Read More »