Differentiation by UX, not function

As technology progresses, it is getting easier for companies to offer similar features and functionality through their software and applications. The core technologies that power programs are becoming more standardized and commoditized. This makes it difficult for businesses to differentiate themselves based solely on technical capabilities.

Users now expect a high level of user experience in the digital products they use every day. Apps and websites need to be as intuitive and polished as other consumer products on the market. Even services for serious or complex domains like banking, insurance, or education need intuitive designs that simplify processes and make them enjoyable to do on a regular basis.

Younger generations, in particular, demand digital offerings that are tailored to their mobile-first lifestyles. Apps need to be optimized for small screens with touch interfaces, requiring clean and streamlined interfaces. Any delays, complicated menus, or dysfunctional interactions can quickly turn people away.

The subtle details that differentiate great user interfaces from average ones will continue to increase in importance as digital capabilities become ubiquitous. Elements like colors, typography, animations, gestures, feedback, and overall visual aesthetics all influence a user’s unconscious perceptions and emotional response to a product. Companies that master user experience principles and psychological cues through design will gain an edge.

That’s also why we are seeing more and more SaaS companies that are able to capture significant market share by improving the UX alone for specific groups of users. For instance, Monday.com is able to get a slice of the cake in the saturated CRM market by offering a superb user experience for managers and employees from a relatively young demographic. That alone has helped the CRM provider become a 10B business despite competition from juggernauts like Salesforce.

As more and more people are able to develop software features, the ability to place the right functions in the right manner in the right interface has become the key differentiator.

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As the digital landscape continues to evolve, the role of User Experience (UX) design has become increasingly vital. However, what often goes unnoticed is the profound relationship between UX design...